000			02930nam a22003017a 4500
999			_c8588 _d8588
003			OSt
005			20191031140504.0
008			191031b ||||| |||| 00| 0 eng d
020			_a9780691158648
040			_acat
041			_aeng
080			_a519.25
100	1		_916012 _aSalganik, Matthew J.
245			_aBit by Bit. _bSocial Research in the Digital Age
260			_aPrinceton _bPrinceton University Press _c2018
300			_a423 pp _c18 x 24 cm
504			_aInclou índex i referències bibliogràfiques
520			_aAn innovative and accessible guide to doing social research in the digital age In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods--a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media. Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies. * Illustrates important ideas with examples of outstanding research* Combines ideas from social science and data science in an accessible style and without jargon* Goes beyond the analysis of "found" data to discuss the collection of "designed" data such as surveys, experiments, and mass collaboration* Features an entire chapter on ethics* Includes extensive suggestions for further reading and activities for the classroom or self-study.
650		7	_911438 _aEstadística _xAnàlisi de dades
650		7	_97542 _aCiències socials _xMetodologia _xDades massives
655		0	_2popin _9589 _aESTADÍSTICA _fSTATISTICS _iESTADÍSTICA
655		0	_2popin _91109 _aANÁLISIS DE DATOS _fDATA ANALYSIS _iANÀLISI DE DADES
655		0	_2popin _9330 _aMÉTODOS DE INVESTIGACIÓN _fRESEARCH METHODS _iMÈTODES D'INVESTIGACIÓ
655		0	_2popin _94191 _aINVESTIGACIÓN SOCIAL _fSOCIAL RESEARCH _iINVESTIGACIÓ SOCIAL
655		0	_2popin _914332 _aBIG DATA _fBIG DATA _iBIG DATA
901			_aNoRevisat
942			_2udc _cMO _e1ª edició