Auspurg, Katrin
Factorial Survey Experiments - Los Angeles SAGE 2015 - 143 pp 14 x 22 cm - Quantitative applications in the social sciences 175 .
Inclou índex i referències bibliogràfiques
Filling a gap in the literature of the field, Factorial Survey Experiments provides researchers with a practical guide to using the factorial survey method to assess respondents’ beliefs about the world, judgment principles, or decision rules through multi-dimensional stimuli ("vignettes") that resemble real-life decision-making situations. Using insightful examples to illustrate their arguments, authors Katrin Auspurg and Thomas Hinz guide researchers through all relevant steps, including how to set up the factorial experimental design (drawing samples of vignettes and respondents), how to handle the practical challenges that must be mastered when an experimental plan with many different treatments is embedded in a survey format, and how to deal with questions of data analysis. In addition to providing the "how-tos" of designing factorial survey experiments, the authors cover recent developments of similar methods, such as conjoint analyses, choice experiments, and more advanced statistical tools.
9781452274188
Anàlisi factorial--Mètodes estadístics
Enquestes socials
ESTADÍSTICA
ANÁLISIS FACTORIAL
ENCUESTAS SOCIALES
MÉTODOS ESTADÍSTICOS
303.72
Factorial Survey Experiments - Los Angeles SAGE 2015 - 143 pp 14 x 22 cm - Quantitative applications in the social sciences 175 .
Inclou índex i referències bibliogràfiques
Filling a gap in the literature of the field, Factorial Survey Experiments provides researchers with a practical guide to using the factorial survey method to assess respondents’ beliefs about the world, judgment principles, or decision rules through multi-dimensional stimuli ("vignettes") that resemble real-life decision-making situations. Using insightful examples to illustrate their arguments, authors Katrin Auspurg and Thomas Hinz guide researchers through all relevant steps, including how to set up the factorial experimental design (drawing samples of vignettes and respondents), how to handle the practical challenges that must be mastered when an experimental plan with many different treatments is embedded in a survey format, and how to deal with questions of data analysis. In addition to providing the "how-tos" of designing factorial survey experiments, the authors cover recent developments of similar methods, such as conjoint analyses, choice experiments, and more advanced statistical tools.
9781452274188
Anàlisi factorial--Mètodes estadístics
Enquestes socials
ESTADÍSTICA
ANÁLISIS FACTORIAL
ENCUESTAS SOCIALES
MÉTODOS ESTADÍSTICOS
303.72